Press releases are a way to announce your new product or service through a news article that gets published on the internet. You are probably used to seeing press releases issued about new products from major corporations, like Apple or Coca Cola. Before the age of the internet, it cost businesses money to send their press release to the different media. PR agency where contracted to compile releases and get them published where ever they possibly could.
These days with a mass of online forums, magazines and blogs promoting general news articles through to specialist niches have become more readily available to those businesses that aren’t as influential as the major international corporations that in the past dominated this arena.
Smaller localised businesses now have the opportunity to reach a mass audience with their releases being published into online. For example lets just look at a single niche (cleaning) and some of the local forums where these businesses can promote themselves:
- The Australian Carpet Cleaners forum
- Individual Cleaners association of Australia and New Zealand
- Commercial Cleaners Brisbane
- Carpet Cleaning Discussion Forum
This is just a few of the many online platforms for this niche alone. Plus the option to provide opinion and commentary in regards to your niche through Social Media Platforms is a more broad approach, however it can also be effective to get your Press releases in front of potential customers. Using our example again (cleaning) you can take a look at some Social sites such as: