Pretty much everybody has used at least once in their life a classified ads service: in the past they used to be on paper, now almost uniquely online. But how is the quality of the adverts today? We look at examples of ads from Gumtree to exemplify how classified ads and how history has changed the structure of what works now that has changed from how things have been done in the past.
Historically when composing a Classified it was such that the structure was pretty standard. It started wit a short catchy heading, followed closely by a thorough pice of descriptive text on what the seller was advertising then price and finished with a Call-to-action such as ‘Phone now’ or ‘Buy now!’ etc. If space was available to include a picture then if most often sat just below the heading and above the description of the product.
With the advent of the internet buyer behaviour has become increasingly more matured so that when looking to purchase a product or service via Classified online ads they need to get the information that they want far quicker. It is part of our modern day psyche now that information is to be consumed quickly. So hence when you look at and online Classified ad the structure takes on very few of the same points that we once saw in print.
Rarely do we see an image upfront. The price often comes first. The product or service next and the contact or very brief Call-to-action next. For those seeking further information there may be space for a few dot points or we are redirected to another online platform/site that has all the extra information if you so desire.
Business communication has certainly changed a lot in the last 20 years. For centuries, the basic way that companies communicated with people was through written text. If they were trying to advertise their product to consumers then it would be written advertisements in newspapers, magazines, books, posters and so forth. Even if there was a picture in the advertisement, it
The people who read press releases typically don’t want to sit down for 5-10 minutes while they read one press release. They want their news information delivered to them quickly. That is why you have to make your press release stand out more by using eye catching language that will make people want to read the press release. This eye
Company press releases need to be short and direct. The whole point of a company press release is to provide news related information about your company. This could be a new product or service the company is offering or it could simply be a fun fact about the progress of the company itself. Just make sure the press release relates to your specific company offering, it is relevant to your customers and it engages them.
Avoid long-winded content that may be something as a business owner you feel is necessary to be told but in reality may just be content that rambles. Put your self into your customers or potential customers situation and write your Press release from their perspective. Remember that the way we consume information in the modern era is short sharp engaging and to the point. If we get the interest of our readers quickly we can then go onto more in-depth descriptive content for those seeking to completely informed before they make their next move.
In the digital era the content we create for stories to be published takes on other aspects that in the past written stories appearing in print did not have to consider. For instance, as mentioned earlier we have to consider that it is easy for a viewer to simply ‘click’ away to somewhere else if they are not engaged with the content. Another consideration is that our articles, if or when they are published need to be ‘found’ be those we want to communicate with. So our release now require consideration of the words and terms we want to be found when searched for in Google and the like. Our copy needs to set up for Search Engine Optimisation or SEO and it is referred to.
When or if you contract a consultant to perform such tastes it is important to consider the characteristics your business Press releases will require so that they not only suit your company brand but also are produced to gain search engine rankings and also engage your customers. Such an example of a company that specializes in producing content can be seen at this Brisbane SEO agency – The Lime Lab Facebook page.
Press releases are a way to announce your new product or service through a news article that gets published on the internet. You are probably used to seeing press releases issued about new products from major corporations, like Apple or Coca Cola. Before the age of the internet, it cost businesses money to send their press release to the different media. PR agency where contracted to compile releases and get them published where ever they possibly could.
These days with a mass of online forums, magazines and blogs promoting general news articles through to specialist niches have become more readily available to those businesses that aren’t as influential as the major international corporations that in the past dominated this arena.
Smaller localised businesses now have the opportunity to reach a mass audience with their releases being published into online. For example lets just look at a single niche (cleaning) and some of the local forums where these businesses can promote themselves:
This is just a few of the many online platforms for this niche alone. Plus the option to provide opinion and commentary in regards to your niche through Social Media Platforms is a more broad approach, however it can also be effective to get your Press releases in front of potential customers. Using our example again (cleaning) you can take a look at some Social sites such as: